SUSTAINABILITY – Is It a PASSION or an OBLIGATION?

Trendiest buzzword of the century: Sustainability

Let’s be honest, “let’s save the planet ” trend can be quite overwhelming for some. Not everybody has to incorporate the green elements into daily routine or into business practices.

We believe that being environmentally sustainable within fashion industry is a rational choice of the hyperconscious mind, a response to the calling of one’s surroundings. Not a contemporary trend with mandatory attendance. Neither a cult nor a new age doctrine. Can’t be ‘planted’ by teachings of gurus either.

So if keeping up with this sustainability shift rigidly doesn’t resonate with who you are, or your business doesn’t have anything to do with it that’s fine. It won’t make anybody any less heroic nor less worthy. One may have completely different duties to fulfill in this lifetime and we think it’s wise to keep the focus on that. 

What are your thoughts on this?

In case you haven’t discovered our pages about ” Sustainability and How Minzkou Reduces Its Carbon Footprint” learn more here